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Introduction
Donald A. Marchand is Professor of Strategy and
Information Management at the International Institute for
Management Development (IMD) in Lausanne, Switzerland. His
special interests include managing information and
knowledge to drive superior business performance, internet
strategy for established companies; demand/supply chain
management and the strategic use and deployment of
information systems and technology in companies operating
in local, regional and global markets.
Dr. Marchand is also Founder, Chairman and President of
enterpriseIQ®, the first global business analytics
company offering proven metrics that link superior
performance to how effectively a company manages and uses
knowledge, information, people and technology.
PProfessor Marchand was Director of the IMD/Accenture
Partnership Research Project entitled Navigating
Business Success that was completed in December 1999.
This three-year study examined the perspectives of senior
managers on the use of information, people, and IT in
achieving superior business performance. The study
involved 1200 senior managers and over 200 senior
management teams from 103 international companies as well
as selected case studies. Oxford University Press
published the research findings in Information
Orientation: The Link to Business Performance (2000),
and the management implications were published by John
Wiley & Sons in Making
the Invisible Visible – How Companies Win with the Right
Information, People and IT (2001). The study
was also highlighted in the Summer 2000 edition of MIT
Sloan Management Review.
Professor Marchand is an advisor to senior executives
of leading service and manufacturing companies in Europe,
North America and the Asia Pacific. He was a principal
researcher in IMD's seven-year research program
Manufacturing 2000, and has directed national studies of
information technology management in the federal, state
and local governments in the United States.
Professor Marchand is the author/co-author of eight
books and over 140 articles, book chapters, cases, and
reports. He was the senior academic advisor for the
12-week Financial Times Series, Mastering
Information Management, from February through
April 1999. The series was published as a book by FT
Prentice-Hall in January 2000. He has also edited the book
Competing
with Information, published by John Wiley
& Sons in May 2000. The book was the first volume of
the IMD Executive Development Series. Professor Marchand
is a frequent and acclaimed speaker at corporate
seminars and conferences worldwide.
From July 1987 to June 1994, Professor Marchand was
Dean and professor of information management at the School
of Information Studies at Syracuse University. In his
earlier career, he founded and directed the Institute for
Information Management, Technology and Policy in the
College of Business at the University of South Carolina
where he also taught information systems management in the
Master's International Business Program.
Professor Marchand is American. He received his PhD and
MA at UCLA and his BA at the University of California at
Berkeley where he was elected to Phi Beta Kappa. He has
also served as Vice President of Worldwide Chapter and
Alliance Development for the Society for Information
Management - SIM International - the leading global
association for senior executives, academics and
consultants in IT management.
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