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Published Work
Donald Marchand has authored
several recent books contributing significantly to the
optimization of information capabilities for
competitive advantage.
 Making
the Invisible Visible–How Companies Win
with the Right
Information, People, and IT
Donald A. Marchand, William J. Kettinger,
and John D. Rollins
John Wiley & Sons Ltd
London, March 2001
To Order: www.amazon.com
To read Chapter One: click
here
 This
book has also been translated into Arabic by
Obeikan Publishers
Riyahd, Saudi Arabia, 2004
ISBN: 9960-40-332-7
To order please contact:
http://www.obeikanbookshop.com
 Information
Orientation (IO):
The Link to Business Performance
Donald A. Marchand, William J. Kettinger,
and John D.
Rollins
Oxford University Press
ISBN 0-19-924067-1 (Hardcover)
ISBN 0-19-925221-1 (Paperback)
ondon, January 2001
To Order: www.amazon.com
 Competing
with Information
A Manager's Guide to Creating
Business Value with Information Content
Edited by Donald A. Marchand
ISBN 0-471-89969-0
John Wiley & Sons Ltd
London, June 2000
To Order: www.amazon.com
 Financial
Times—Mastering Information Management,
Complete MBA
Companion in Information Management
Edited by Donald A. Marchand,
Thomas H. Davenport, and Tim
Dixon
ISBN 0-273-64352-5
FT Prentice Hall, London 2000
To Order: www.amazon.com
 Dominando
a Gestão da Informaçã
Portuguese translation of: Financial
Times—Mastering Information Management, Complete MBA
Companion in Information Management
Edited by Donald A. Marchand, Thomas H. Davenport, and Tim
Dixon
ISBN 85-363-0300-X
Bookman Brazil, 2004
To Order click
here
 INFOTRENDS-Profiting From Your
Information Resources
Donald A. Marchand and Forest W. Horton, Jr.
(New York: John Wiley & Sons, 1986).
NOTE: Chapter excerpts from this book are reprinted
in:
- Computerworld, May 26, 1986,
- Government Computer News, August 29, 1986,
and
- Spectrum, (published by the Society for
Information Management, Fall, 1986).
NOTE: This book has been translated into Dutch and
Japanese by the following publishers:
- De Management Bibliotheek, Amsterdam, 1989,
and
- Ohmsha, Ltd. Tokyo, Japan, 1989.
The Politics of Technology
Assessment
David M. O'Brien and Donald A. Marchand, eds.
(Lexington, MA: Lexington Books, 1982).
Information Management in Public
Administration
Forest W. Horton and Donald A. Marchand, eds.
(Arlington, VA: Information Resources Press, 1982)
with a foreword by the Honorable Frank Horton,
Member, House of Representatives and
Former Chairman, Commission on Federal Paperwork, U.S.
Congress.
The Politics of Privacy. Computers
and Criminal Justice Records
Donald A. Marchand
(Washington, DC: Information Resources Press, 1980),
with a foreword by Alan F. Westin, Professor Public Law
and Government, Columbia University.
Magazine Articles, Journal Articles and Book Chapters:
Managing Complexity in Global
Organisations
Editors: Ulrich Steger, Wolfgang Amann & Martha
Maznevski
(John Wiley & Sons May 2007)
"The Role of Information in Creating Value Efficiently"
Donald A. Marchand, IMD Faculty
Managing Strategic Intelligence
Author: Mark Xu
(IGI Publishing - IGI Global May, 2007)
"Leveraging What Your Company Really Knows: A
Process View of Strategic Intelligence"
Donald A. Marchand and Amy Hykes
 IMD
Perspectives for Managers
Realizing IT Value: A Shared Responsibility between
Senior Managers and the CIO
No. 147, May 2007
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact*: info@enterpriseIQ.com
 The Smart Manager
Apr. 07 - May 07, Vol.6, Issue 3
Designed to Fail
Donald A. Marchand & Amy Hykes
To order copies contact*: http://www.thesmartmanager.com
 IMD
Perspectives for Managers
The Making of an Insurance Giant
No. 143, April 2007
Donald A. Marchand, Professor & Winter Nie, Professors
IMD International
Lausanne, Switzerland
To order copies contact*: info@enterpriseIQ.com
Comités Executifs
Editors: Frank Bournois, Jérome Duval-Hamel, Sylvie
Roussillon & Jean-Louis Scaringella
(Groupe Eyrolles, February 2007)
"Le mauvais usage de l'information""
Donald A. Marchand
 IMD
Perspectives for Managers
Designed to Fail: Why IT-Enabled Business Projects
Underachieve
No. 138, October 2006
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact*: info@enterpriseIQ.com
 IMD
Perspectives for Managers
Customer Relationship Management:
Challenging the Myth
No. 131, February 2006
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact*: info@enterpriseIQ.com
Mastering Executive Education: How
to Combine Content with Context and Emotion
The IMD Guide
Editors: Paul Strebel & Tracey Keys (FT Prentice
Hall/Pearson Education, September 2005)
"Teaching general managers about the business value
of IT: Making the invisible"
Donald A. Marchand, IMD Faculty
Business Ethics - Perspectives and
Cases
Author: K Suresh (The ICFAI University Press -
Management Series Hyderabad, India, May 2005)
"Use and abuse of Company Information"
Donald A. Marchand
The Smart Manager
Feb - Mar 05, Vol.4, Issue 2
Competing through Information Management and
Technology
Donald A. Marchand
To order copies contact*: http://www.thesmartmanager.com
The Smart Manager
Dec. 04 - Jan. 05, Vol. 1, Issue 1
Use and Abuse of Company Information
Donald A. Marchand
To order copies contact*: http://www.thesmartmanager.com
 IMD
Perspectives for Managers
Reaping the business value of IT:
Focus on usage, not just deployment,
to optimize payback
No. 114, November 2004
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact*: info@enterpriseIQ.com
CSA World
The Journal for Business Leaders
Volume 11, Issue 1, 2004
Irreversible Trends That Will Change Your Status Quo
Donald A. Marchand
CAPCO - Journal of Financial
Transformation, Vol 11
August 2004
Extracting the business value of IT: It is usage,
not just deployment that counts!
Donald A. Marchand, Professor
Strategy and Information Management IMD International
Chairman and President of enterpriseIQ®.
Gartner EXP CIO Signature
June 2004
From Value to Advantage: Exploiting Information
Section 3. Information Orientation: The gap between
competitive value and competitive advantage
Handbook of Global Management: A
Guide to Managing Complexity
Edited by Henry W. Lane, Martha L. Maznevski, Mark E.
Mendenhall and Jeanne McNett (Oxford, UK: Blackwell
Publishing Ltd. 2004)
"Seeking Global Advantage with Information
Management and Information Technology Capabilities"
Donald A. Marchand
Managing Complex Mergers
Edited by Piero Morosini and Ulrich Steger (London, UK: FT
Prentice Hall, 2003)
"Measuring, valuing and managing information,
people and IT capabilities: Pre and post global
M&A"
Donald A. Marchand, IMD Faculty
Q1 da Construcâo
Edicâo no 67-12a 18/11/2003
A TI Como Um Praceiro de Negócios
Rafael Barreto, SuperObra.com
CIO
7-8 2003
Klare Signale Fürs Management
(Clear Signals for Management)
Group CIO Peter Sany discusses the use of the Information
Orientation (IO) model at Novartis.
Governing
August 2003
The Missing Link
Thomas R. Davies SVP, Current Analysis, discusses
Information Orientation (IO) in his technology column.
HSM Management
38 maio - junho 2003
Cimento e estratégia
(Information management and technology practices at CEMEX:
Published in Brazil in Portuguese.)
Gestion de Negocios
Mayo/Junio 2003. Volumen 3 Nro 3
Con la solidez de cemento
Rebecca Chung, Katarina Paddack and
Donald A. Marchand, IMD
(Information management and technology practices at CEMEX:
Published in
Mexico and Argentina in Spanish and Brazil in Portuguese.)
The CAPCO Institute Journal of Financial
Transformation
March 2003
Lessons from the Dark Side of Information Use
The Impact on People, Values and Company Performance
Donald A. Marchand, Professor
Strategy and Information Management IMD International
Chairman and President of enterpriseIQ®.
Available online from*: The Capco Institute
Journal, 7th issue
FT Mastering Leadership
Part Five, Friday, November 29, 2002
On the Dark Side
Donald A. Marchand
Companies that use information effectively outperform companies that
habitually manipulate data. It is up to the managers to foster a
culture where information integrity is paramount.
To order copies contact*: http://reprints.ft.com
 IMD Perspectives for
Managers
Lessons from the Dark Side of Information Use
The Impact on People, Values and Company Performance
No. 96, November 2002
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact: info@enterpriseIQ.com
International Chamber of Commerce
(UK) Members Handbook,
Is your companyeffective in using information,
Donald A. Marchand, IMD.
Essentials of
Management Information Systems,
5th Edition, by
Kenneth and Jane Laudon (New York, USA: Prentice-Hall,
2002).
"IMD Case GM 1036: SkandiaBanken:
Developing Information Capabilities for an Effective
e-Business Strategy",
Donald A. Marchand and Katarina Paddack.
European Business Forum
Issue 8, Winter 2001/02
Is Your Company Effective at Using Information?
Donald A. Marchand
Good IT practices, information management practices, and information
behaviors and values are three distinct capabilities. But having one of them is not enough. The best performing companies are likely to have an
'Information Orientation' comprising all three.
To order copies contact*: www.ebfonline.com
YRITYSTALOUS
1/2001
Tieto-Osaamisen Merkitys Yritykselle
Donald A. Marchand on strategian ja tietojohtamisen professori. Hän
myös johtaa yritystä nimeltä enterpriseIQ®, joka on erikoistunut
mittaanmaan informaation ja tiedon käytön tehokkuutta.
Capital Humano
No 150 - Diciembre de 2001
Tras el desplome de los mercados tecnológicos: Vea, compare y
gestione las habilidades de la información
Donald A. Marchand, es profesor de Estrategia y Gestión de la Información
del IMD
The CAPCO Institute Journal of Financial
Transformation
July 2001
Back to Basics: See, Measure, and Manage Information Capabilities
Donald A. Marchand, Professor
Strategy and Information Management IMD International
Chairman and President of enterpriseIQ®
Available online from*: The Capco Institute
Journal, 2nd issue
 IMD Perspectives for
Managers
After the e-Business Shakeout
Back to Basics: See, Measure, and Manage Information Capabilities
No. 82, May 2001
Donald A. Marchand, Professor
Strategy and Information Management
IMD International
Lausanne, Switzerland
To order copies contact: info@enterpriseIQ.com
Massachusetts Institute of Technology, SLOAN
Management Review,
Information orientation: People, Technology,
and the Bottom Line
Summer 2000
For copies of Reprint 4145 go to*:
mitsloan.mit.edu/smr
Harvard Deusto Business Review,
No95, March/April 2000.
Gestion y tecnologia: un desafio para la alta direccion,
Donald A. Marchand.
Process Think: Winning Perspectives for Business
Change in the Information Age,
Chapter 10, (Harrisburg, USA: IDEA Group
Publishing, 2000).
"The New
Waves of Business Process Redesign and IT in Demand/Supply
Chain Management: Hard Choices for Senior Managers",
Edited by Donald A. Marchand, V. Grover and W.J. Kettinger.
Focused
Energy - Mastering Bottom-Up Organization,
"Using
Information to Channel Human Energy", in Chapter
13 (London and New York: John Wiley
& Sons, 2000) pp. 177-195., Donald A. Marchand,
Edited by Paul Strebel
Financial Times -
Mastering Information Management, Part Ten: Innovation and
the Learning Organisation, April 5, 1999, pp. 2-3.
"Hard IM
choices for senior managers",
Donald A. Marchand.
Financial Times - Mastering
Information Management, Part Six: Knowledge Management,
March 8, 1999, pp. 2-3.
"Is KM just good information
management?",
Reprinted in National Post (Canada), September 2001.
Thomas H. Davenport and Donald A. Marchand.
Financial Times -
Mastering Information Management, Part Four: The Smarter
Supply Chain, February 22, 1999, pp. 12-13.
"How to keep
up with the hypercompetition",
Donald A. Marchand.
Financial Times - Mastering Information Management, Part
One: Improving Company Performance, February 1, 1999, pp.
6-7,
"Company
performance and IM: the view from the top",
Donald A. Marchand.
Knowing Firms: Understanding,
Managing and Measuring Knowledge,
edited by Georg von Krogh, Johan Roos and Dirk Kleine
(Sage Publications, London 1998), pp. 253-268,
"Competing
with Intellectual Capital", Chapter 11,
Donald A. Marchand.
Mastering Global Business,
Edited by Tim Dickson and George Bickerstaffe
(Financial Times Pitman Publishing, London, 1998), pp.
91-96.
"Balancing
flexibility and global IT",
Donald A. Marchand,
NOTE: This book was translated into Chinese by the China
Social Science Publishing in Beijing (2002).
The
Complete MBA Companion
Edited by T. Dickson & G. Bickerstaffe, (Pitman Publishing, Lanham, Maryland, 1997),
pp. 346-350, pp. 351-356, pp. 360-364.
"Managing
Strategic Intelligence"; "What is your company's
information culture"; "The information
infrastructure: promises & realities",
Donald A. Marchand.
Financial Times Mastering Management Series, The
Reader,
No. 6, November 1997, pp. 18-22,
"Competing
with Information: A Diagnostic for Managers",
Donald A. Marchand.
Financial
Times Mastering Management Series, The Reader,
No. 3,
July/August 1997, pp. 7-12.
"Competing
with Information: Know What You Want",
Donald A. Marchand.
RSA Journal, Vol. CXLV, No. 5481, July
1997, pp. 61-64.
"Managing the
'I' in IT: Creating business value with information and
technology",
Donald A. Marchand.
Financial
Times Mastering Management,
Edited by T. Dickson & G. Bickerstaffe, (Pitman Publishing, London, 1997), pp.
346-350, pp. 351-356, pp. 360-364.
"Managing
Strategic Intelligence"; "What is your company's
information culture?"; "The information
infrastructure: promises & realities",
Donald A. Marchand.
IMD Case POM 158 Revised For Publication in
"Information Technology for Management",
By
Efraim Turban, Ephraim McLean and James Wetherbe (New
York: John Wiley and Sons, 1996), pp. 787-792.
"Digital Equipment Corporation
International (Europe): Fitting Information Technology
Architecture to Competitive Restructuring--Going Local and
Global",
Kimberly A. Bechler and Donald A. Marchand.
Business
Process Change: Concepts, Methods and Technologies,
Edited by Varun Grover and William J. Kettinger
(Harrisburg, PA: IDEA Group Publishing, 1995) pp. 34-56.
"Business Process Redesign: Harmonizing People,
Information and Technology",
Donald A. Marchand and Michael J. Stanford.
PREVISION Magazine of the
Japan Management Association Research Institute,
(January
1995), pp. 1-12.
"Is
Re-engineering the Answer to Japan's White-Collar
Productivity Crisis?",
Donald A. Marchand.
* These hyperlinks are to third-party
websites and therefore their availability cannot be
guaranteed.
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